June 9, Vanke Co., Ltd. Foreign released product strategy: the first urban complexes Longgang District, the project is in full swing in preparation; will be put into operation next year and the year after are two hotels; will sign Yueweipeisi Hotel Management Group, Vanke Centre under the management of the hotel project. "Shenzhen Vanke's residential product upgrades from a single format for the diversification of business." Vanke Group Vice President, General Manager of Shenzhen Vanke Du Jing said. This sentence implies that Vanke's strategy has begun to change, commercial real estate developer Vanke will be another core business. Shenzhen multi-point distribution From 2010 introduced in Shenzhen Vanke product line, the commercial real estate development has accounted for a large proportion of China Vanke core business. It is understood that, in June 2010, Shenzhen Vanke will sign Yueweipeisi Hotel Management Group, Vanke Centre under the management of the hotel project. Vanke Center hotel project set vacation and business functions in one year is expected to open in 2011. The same period, with the sixth sense of Shenzhen Vanke also contracted the management of Tachia Resorts Island Hotel. Six Senses Hotels Tachia Island during the year is expected to be operational in 2012. In addition, the city of Shenzhen Vanke first synthesis of Longgang District projects are in full swing to prepare for the future of the project will include commercial, office, hotel property rights, housing and other formats, the city-level commercial support to enhance convenience. "Vanke is actively layout of the city of Shenzhen in the number of complex projects, including the Shenzhen customs have complex project in the layout." Jing Du said. He said the first change in business strategy to meet the high-end residential facilities, followed by the need for urban renewal projects in Shenzhen. 4 cities involved in commercial real estate In fact, commercial real estate development in the field of Vanke's performance has been increasingly positive. May 26, Wuhan, Hangzhou, China Vanke and local brands from the aircraft carrier hotels - Narada Hotel Group signed an agreement in spending huge sums in the construction of the project Vanke City high-end business hotel. The previous April, more than 10 short days, Vanke have also had three general disclosure of the amount of commercial real estate projects, which three projects are located in Beijing, Xi'an and Dongguan, with a total investment of ten billion yuan, covering the first-tier cities , third-tier cities and inland coastal regional center cities. Coupled with the disclosure in Shenzhen, a number of commercial real estate projects, in terms of scale or from the layout view to see, have shown that the field of commercial real estate Vanke ambitious. Shenzhen Development Institute of Tourism and Real Estate Research Center, Song D view, this is Vanke actively respond to market changes, strategic transformation to withstand market risks. "Format from single dwelling into diversified business, reflecting the strategy of choice to respond to market Vanke, in the current situation, if it continues the current strategy could be facing a huge market risk." Song Ding said.

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